Over the next few years, Otegha acquired solid branding and marketing know-how, as she handled budgets and clients relationships with big brands. But with time, the glamour and allure of advertising was losing its shine, as she set her sights on launching a project of her own, free from an employer’s restrictions.
After leaving full-time work, Otegha founded Women Who in 2016. While the concept for a networking platform promoting female empowerment had been brewing for some time, she was finally able to plunge detailed thought and research into the project. As a newbie freelancer at a career crossroads, Otegha took inspiration from some of the questions she was now asking herself, and was soon writing these ideas down, forming the basis of a compact, self-published handbook: Little Black Book – A Toolkit for Working Women, which has since been picked up by publishing house 4th Estate.
Building a community through Women Who has exposed Otegha to a growing group of professionals, while brand consultancy has taken her behind the scenes on the employer side. This combination means that Otegha gets unique insight into trends and needs on both sides. One thing she’s noticed is a growing number of people opting for multi-faceted ways of working (also referred to as multi-hyphen or portfolio careers): “A lot of people are finding that they can have a much more enjoyable lifestyle by striking out on their own, and assembling a career based on three or four different things. It’s also much more interesting.”