What did you want to be growing up?
I wanted to be an architect, but I failed to realise how much maths and geography was required.
How do you think your upbringing influenced your choice of career?
My upbringing has had the biggest impact on my career, since a lot of what I remember – every visual and sonic nostalgic sensation – have become integral aspects of my design and art. This includes growing up listening to old Nigerian folk music and being interested in random sounds – whether it was the TV starting up or computer noises. These have all moulded my way of thinking; even if that sounds super cliché.
The memory of being a child has always given me the urge to recreate that feeling in my work, where every small, mundane corner felt like an adventure – giving it a raw, nostalgic and organic feel.
Do you feel you need a formal education for what you do?
I studied at degree level and, in my personal experience, it has been useful. It’s guided me in clarifying my career direction, and helped in making decisions that I wasn’t able to make with certainty until I was at the very end of my formal education.
After graduating (or first starting out), what were your initial steps?
I racked up a CV and portfolio, which I blindly thought was decent, then I tried to apply for as many design jobs as possible, and nothing happened. So then I decided to create posters every day as a personal project, until I actually found my own style. It took a couple of years to really find my feet.
Would you say you ever experienced a lucky break?
Thankfully, yes. Through my work being noticed in different countries, thanks to curation sites and publications, I was able to build up more clients and progress my career into something tangible.