How important would you say social media and self-promotion are to your work?
As cringey as it can be, it’s important. Social media is a really useful tool that has allowed me to showcase my work to a wider audience, with people from different parts of the UK and the world. I have been able to sell prints and originals via Instagram and Facebook, and I have had access to lots of different exhibition and job opportunities and information, as well as finding so many other super cool artists which I have been able to connect with.
If I didn’t have social media, I don’t think I would be half as connected with all this. I do find it draining though. Sometimes I don’t want to set up a camera and time-lapse me painting for ‘content’ and to get views online? I just want to get on and paint!
Particularly Instagram has had a massive impact on the art world and our consumption of art as a whole, which annoys me… (listen to The White Pube episode: Instagram has ruined the art world, what now? for more on this).
Unfortunately, it does feel like if you want to get noticed, you have to play the game. Yet, I do feel like I am in control of how I present myself and my art online. A quote from artist Faith Ringgold comes to mind: “You can’t sit around and wait for someone to say who you are. You need to write it, paint it and do it”. My advice would be to just get your work out there by any means necessary.