How do projects usually come about?
I have a belief that the right people will find you, rather than the other way around. All of my commissioned work has come as a byproduct of people seeing my personal work online, or through word of mouth. The obvious flaw with this is that I’m broke half of the time. But that’s a conscious decision. I haven’t yet found a way to commercialise what I do without losing the integrity of it. It’s the classic problem. That being said, I’ve recently been signed to an agency (I can’t mention which right now!). Since graduating I’ve had several agencies approach me, but finding the right one takes time. So perhaps a year from now I’ll be able to say that the agency is my primary source of work.
How collaborative is your work?
I’m used to making work by myself, making things out of nothing and learning as I go along. I’m at the stage now though where I want to work with the best people and so although my work isn’t very collaborative now, I think that’s the key to moving it forward.
What are the most and least enjoyable aspects of your job?
Nothing beats the feeling of seeing a piece of work framed. It’s the only time I ever feel like I can fully relax and just enjoy what I’ve been working on. The worst part is the sheer emotional and financial instability. But the truth is, I don’t have a choice. I’d rather be broke and crying and having those incredible moments where a project comes together, than in a full time job that I don’t care for. This has got easier over the past 12 months, but it is a long game to play.
What has been the most exciting project of the last twelve months?
At the beginning of this year I worked with a new tailor on Saville Row, Rachel Singer, to make images for her website and printed material. The best part was that both the art director and the tailor were old university friends of mine. I worked with them so intensely, then not at all for a few years, so it gave me a weird sense of home. The idea was to show the relationship between hand and material, visually keeping it sharp and feminine, as Rachel has a unique position on the Row being one of the only women. I was the photographer and the art direction was by Francis North, and we used Rachel’s own hands.
What skills are essential to your job?
Pretending like you know what you’re doing.