Would you say your work allows for a good life-work balance?
I think having your own company or being freelance makes it harder to switch off. I’m definitely getting better at saying no to work. You need to be able to focus on each project thoroughly and I’ve learnt the hard way that when you take on too much, you lose the ability to get anything done.
What has been the most exciting project of the last twelve months?
I got to work with one of my icons, Nan Goldin, on an editorial for A Magazine, which was definitely an experience. I have also just produced my first-ever TV campaign for a collaboration between Missguided and Jourdan Dunn. I worked closely with both the brand and Jourdan to pick the right director (Dexter Navy) and choose the locations and supporting cast.
What skills are essential to your job?
Good taste, a sense of urgency, a head for numbers, a sense of humour, common sense, and the ability to problem-solve and multitask.
What tools do you use most for your work?
I use a Macbook Air with a 13” screen – it’s basically an extension of my arm; an iPhone 6S for documenting casting and for a recce, and to upload my work to Instagram, which is basically my portfolio. My Lacie 4GB Hard drive is always on me, as I always need to refer to previous jobs. Digitally speaking I'll use Instagram, Photoshop, Keynote, Excel, Word, Dropbox, Pages, Small PDFmaker, Google Maps, Addison Lee App, Uber, Deliveroo (I cater my shoots if we’re on a budget), XE Currency Exchanger, online banking (to pay suppliers), weather apps (on location days), my stopwatch (to time shots), Spotify (playlists) and iCal. I use Stickies on my desktop for online lists. I've also got a wall calendar, and have a notebook, a fineliner pen and highlighters on hand, as I often need to write a LOT of lists.