How would you describe what you do?
I spend most of my time working as a director of music videos, short films and commercials for a really broad spectrum of clients. My job is basically coming up with the ideas and overseeing their execution – from concept and pre-production to the shoot, post-production and delivery. On set, my job is to make sure everything we planned happens, that it looks great, and that we capture the best footage we can in a very short amount of time.
When I’m not directing, I also spend time creative-directing a variety of projects. This role often has many different forms, from CD’ing AR effects for Instagram, to event or festival design, to creative-directing musician’s visuals for a whole project. Creative-directing is pretty similar to your standard directing, except there’s usually not a shoot involved, or if there is, I will help hire in a director to take on a video project and I will oversee it with the general project concept in mind.
Finally, when I find time, I also work as an artist. My practice mainly revolves around immersive experiences that sit on the boundary between the real and the virtual. As an artist, I have exhibited a number of VR works and installations across Europe, including the Royal Academy, BFI Southbank and CENTQUATRE-PARIS.