While she predominantly works for music clients, Anna has also collaborated with brands such as Reebok, Arm and Hammer and Selfridges. A project produced for the latter saw her join forces with illustrator Sara Andreasson to tackle the issue of sustainability and wastage in fashion.
Anna now also works in universities as a tutor herself, and has noted a disconnect in the proportion of male and female students compared to industry; “Often there will be around 75% women on the animation courses to 25% men. Yet in the industry, there will be two female directors to every 10 in a production company.” She also shares the impact this imbalance can have on her experience as a director:
“On a shoot, when the call sheet’s read out, there’s a moment of reeling [from the crew] because I’m a young woman. You often start on the back foot, so you want to be more macho, but you lose energy trying to be something you’re not. But I do think that’s changing a little bit.” Her wisdom for young women wanting to take on directing roles? “You just need to feel like you deserve it, because I felt like I deserved it.”