Aurielle is a creative director and consultant, currently working on the entertainment and influencer marketing team at adidas, NYC. Formerly a model and international DJ, she previously worked as head of music and community at VFILES.
In an age of instant gratification, people expect fast results, but in my opinion that’s unfair and wrong. As someone who has experienced a cycle of pressure, but also healthy growth over time, I’ve realised it’s all about patience.
I started my career doing unpaid work before getting quality paid jobs. I often felt the pressure of being ‘in between’ as a freelancer, having to make decisions about which jobs I should take for exposure to take me to the next steps. But in the last six years I have been able to apply my art education as an art director, leading me to leave the freelance life, move back to the US and begin what I refer to as a solid career – as a contractor and upcoming entrepreneur. That’s over 11 years of experience in different fields, while the industry has changed a lot.
I am 34 years old now, and while I’m very happy with where I am, there are always those pesky reminders of where you would like to be. My brother, who is two years younger than me, has three kids, is married and a homeowner. I want all of those things, but my path has been different and is leading me to the places I want to be.