Dreamt up by creative Adam Morton-Delaney, 54321 is a creative exercise consisting of quick-fire briefs that the team complete every morning, before the working day begins.
The mechanic is simple – a brief is sent via a Slack channel every morning and the team each complete it in just five minutes. The briefs themselves are short and sweet; for example, ‘Design a pair of shoes intended for kicking ass.’ Easy right?
Why does it exist?
At a time where we’re being distracted by news and open tabs, Anyways felt it was vital to provide creative focus, and to get the team away from their screens for a moment. With each brief varying massively, the team explain that they are designed “to stretch our brains” with a new line of thought, as an uplifting way to get the day started.