Each issue starts with internal meetings to plan what we are interested in covering for the upcoming issue; plus what we’d like to improve on or repeat from any previous ones. We then spend a period of time looking for writers and illustrators that we want to work with, planning editorial content, developing the creative direction, design and planning the layout. Then comes commissioning, editing and flowing this content in.
We spent quite a lot of time at the beginning of issue four considering topics that were currently relevant, as well as those that had been missed or underrepresented by existing climate communications. We discussed how the pace of the magazine would develop; how introducing new types of content could improve a reader’s experience, and we considered how extending our reach beyond the print magazine could be a valuable way to connect with old and new readers.
During the research stage, we tend to revisit broader discussions we’ve had on the topic of climate change – as well as exploring any projects we’re individually working on outside of IFLA! In this instance, someone on our editorial team is currently researching ozone and aerosols – so that will probably inform a feature or an element of the production. Several others have been working on projects about ecology and botany, so we’ve been having a lot of conversations with people in that world.