How would you describe what you do?
My work ranges from creative direction to casting and styling. In the last few years, I’ve also produced fashion workshops and photo shoots for young people in Wales.
Clients employ me as a stylist or casting director. I source clothes and costumes and street cast people for music videos, advertisements and editorials. This involves working closely with the client and director or photographer to define their requirements and provide them with multiple options, which bring our ideas to life.
What does a typical working day look like?
Every day can be different, depending on what job I’m working on. If it’s a casting job, I start by envisioning the characters needed, and begin approaching people or organisations through email, on the street or via social media. Then I begin the selection process with my collaborators, so we can start confirming people for the photo shoot. This could mean being out street casting or spending a lot of time on my laptop and phone.
If it’s a styling job, I spend the day working on my laptop to a brief set by the client or director, sourcing clothes online or via stores. For an editorial, I might call in clothes via email, look at lookbooks, or visit PR agencies to select designers for the shoot day.
For the youth group, I work closely with my collaborator, photographer Clémentine Schneidermann, and youth group organisers, planning new workshops and setting themes. This could be a making or styling workshop, for which I’ll need to source materials or clothes donations.