Add the -ism
Connect the ideas, properties and forms gathered so far to explore the potential of a whole range of hybrid thoughts. What happens when you put multiple, seemingly unrelated elements together?
For each of your 10 material and process combinations, now explore adding the -ism. How can your material and process hybrid be used to express the ideas relating to the -ism? For example: how might a pleated concrete bench be utopian?
Sometimes the relationship with the -ism is connected to the location chosen for the work, or to how it would be used.
Select ideas and develop a visual language
Now you have some ideas for creative proposals on the page, remind yourself of your initial research and identify which of your proposals best encapsulates the concerns you feel most interested in.
Each of your ideas will already contain clues about the ways you might visualise it. Materials have inherent properties and each -ism provides you with a range of already established aesthetics that you may or may not wish to embrace or reimagine.
It is helpful at this stage to imagine a location for your work. The location will give you a set of restrictions and forms to interact with and design around.
Create an A2 visualisation of your proposal
Creating the visualisation of your proposal will not simply be a process of showing what your idea looks like, but also a process of storytelling and persuasion. Clarity and simplicity are key.
Central Saint Martins Foundation by Lucy Alexander and Timothy Meara is published by Ilex, £25. Available to purchase here.