Bráulio: So, when that happens, I start a new file – an empty canvas with nothing on it. If it’s an editorial illustration, I read the article then go to Google Images and collect visual references of the most important things I find in the text. Like, literally, if it’s a story about a man eating a cheesecake with a dog in Alaska, then I’ll get a photo of a man, a photo of a cheesecake, a photo of a dog and something related to Alaska.
I put them all in the empty page and force myself to play with those images as some kind of puzzle, making sense out of them while I try to tell the story I want to tell with them, without just showing, you know, a man eating a cheesecake with a dog in Alaska.
Then ideas start popping up, so I get new images and references that have the same meaning but are completely different. Or I’ll do some sort of digital collage in Photoshop with little pieces from each of the images, creating something new that makes sense conceptually.