The Or is an independent creative company partnering with brands to ensure they never stop moving and growing within the world.
It specialises in creating modern brand platforms that give brands long-term solutions within advertising, partnership, PR, and product.
The agency is best known for its work with Taco Bell, YouTube, Bloom & Wild, Harry’s and Gorillas.
Full Service Creative, Brand Building, Strategy, Creative Concepts, Design, 360 Production
Strategy, Creative, Design, Production, Account Services
Harry’s - Feel Good Fellas. How we used video game animation to champion the underdog
Taco Bell - Merry Christmas from Taco Bell. How we used video game animation to champion the underdog
Gorillas - Whatever London Wants. How we took on the grocery giants
The Vagina Museum - Neighbours. Celebrating the arrival of vaginas in Bethnal Green
YouTube - uTure. How we engaged YouTube’s gaming community through a one-of-a-kind talent show
The Or was founded by Mother in 2020. The hope was for it to be the sister agency that helped define what modern brand building and creativity look like today.
Based in Shoreditch, The Or is made up of 20 people, spanning a range of disciplines across creative, design, production, account management, strategy, and pr.
The team got the colour memo!
Inside the studio
A held belief at The Or is the ad game industry has to change.
The team loves making ads, but they hate the world of advertising – they want to be creative and innovative problem solvers, while always maintaining empathy and care.
Birthday celebrations in The Or studio
The Or's three core values are excellence, entrepreneurship, and care.
This helps the agency work its way to its defining vision and mission.
The Or has exciting initiatives such as The Or Projects that involves proactive work in the culture outside of client-paying activities. More information can be found on the website.
Bloom & Wild - Care Wildly. How we made flowers mean more than ‘I love you’
The company is passionate about creating an industry that is welcoming and accessible to all.
It is a small but mighty team that takes the time to teach and guide more junior talent.
As a growing team, there are opportunities to be across more conversations and experiences, to help build experience and confidence.
The Or’s creative department is passionate about helping mentor creatives looking to break into the advertising industry.
They organise and facilitate a placement scheme that runs throughout the year, as well as giving time for portfolio critiques, awards judging, and hosting creative groups.