The Mix is a global market research agency for people who want to create something they’ve never seen before.
Since 2012, The Mix has been combining the best of quantitative, qualitative, strategy, and creative to create market research campaigns that answer what, why, how, and who in equal measure.
Based in London, but operating globally, the team is a bunch of diverse, committed, enthusiastic, and hardworking people. Together, they work with some of the world’s biggest brands including Diageo, Microsoft and Mozilla.
The Mix was founded by Tash Walker in 2012, and since then it’s been partner-owned and proudly independent.
The agency is headquartered in London with a diverse team of 30 people, working across its four key disciplines of qualitative research (deep-dives, observation and long conversations with people); quantitive research (big data sets and crunching numbers); strategy and creative.
The agency has gained a reputation for innovation and imagination, harnessing skills in documentary filmmaking, technology development and event production to reimagine what market research can be.
The Mix was founded to challenge the role of research within marketing, and to demonstrate the importance of listening to normal people when it comes to making big commercial decisions. Two core principles guide The Mix:
Diverse voices: The Mix has consciously built a team that includes under-heard voices and experiences, which ensures new ideas and thinking are brought into the business. The Mix believe that if you want to learn something new, you need to start new conversations with new people.
Divergent thinking: The Mix are full of business smarts, helping them to deliver real commercial value.
The Mix places a huge emphasis on togetherness. With diverse voices being one of its core principles, the team looks to embrace this as frequently as possible with regular time together, monthly team socials and lots of opportunities to share opinions on what matters most to everyone.
Training and development are incredibly important, and all team members have opportunities for growth and up-skilling as part of their role.
The team know that brilliant results come from creative and rested teams. In 2017, The Mix shifted to a four-day workweek, and authored a widely shared and cited report on the business impact the following year. Today, The Mix is one of the global pioneers of the four-day week movement that is taking hold in countries across the globe.
London is a hub for advertising, design and marketing talent, but it’s hard to get started if you haven’t been to university, or your family doesn’t have any connections to the industry.
The Mix makes it their business to find un-heard voices, nurture new talent and meet brilliant people who haven’t had opportunities laid out on a silver platter.
The Mix also invests heavily in training and development for the team at all levels.