Founded in 1961, the British Heart Foundation pumps hundreds of millions of pounds into life-changing research every year. Funding thousands of research projects to better understand the causes behind cardiovascular diseases, the charity is mostly reliant on public donations for support. With this in mind, last September, the team at brand consultancy Wolff Olins got to work on refreshing the BHF’s look. As part of this new identity, they called on Manchester-based graphic designer Rick Banks to create a typeface that would help reignite the BHF’s fundraising efforts. From digging deep into his inspiration folder to examining ligatures and licenses, Rick recounts the project stages, dissecting the decision-making process behind the new sans-serif, flow-focused font.