Being in-house doesn’t have to be a forever decision and Claude, along with many other creatives, has often switched between the two. When asked how to get freelance work, Claude says that “a portfolio is key,” describing it as an element you can’t bypass.
He was also quick to emphasise the importance of having whole or finished projects in your portfolio as a freelancer. In Claude’s experience, “it can be hard to get the work you’ve produced” especially when working on really short-term freelance projects, or only being involved in a certain part of a larger project.
So if you want to attract more clients and ensure more work comes your way, try to get the work from each project you’ve been on – both in-house and freelance – and be specific about your role within it.