For Naresh, the relationship between writing and graphic design is an interesting and powerful exchange, and something that he continues to explore with a host of side projects. These have included writing observational poems under the pseudonym of Henry Ponder to most recently returning to his early love of music, and writing his own LP.
Driven to create work with edge and difference, Naresh’s belief that creative thinking has the ability to shine a spotlight on important issues and encourage behavioural change is also evident. In the run-up to the General Election of 2015, Naresh and his team spearheaded the online campaign I Give An X, encouraging young people to vote; meanwhile, his environmental non-profit, Do The Green Thing, continues to tackle topics from Christmas and climate change to Brexit and cosmetics.
He talks to us about his career journey so far and why he counts idealism and pragmatism as two essential skills for creatives.