How would you describe your job?
As creative director I oversee, mentor, evaluate and collaborate with a creative team comprising of designers, illustrators and artworkers. My responsibility first and foremost is to be a good designer with the ability to consistently deliver strong creative concepts to our clients. I lead multiple projects from conception to completion, acting as the linchpin between the client service and creative teams.
I still love being a hands-on designer and would never want to lose this from my role. I personally think it’s better to lead by example rather than position or title.
What does a typical working day look like?
I find I’m more productive in the morning. I usually use my commuting time to give myself a head start to the day by checking and responding to emails, planning out projects or searching for design inspiration.
I get into the studio at 8am, about an hour before my fellow colleagues. During this uninterrupted time I check to see who’s working on what projects in workflow. The amount of work and type of projects we have scheduled in then determines the rest of my day. Sometimes I might find that I’m booked in to work on a specific project and other times it will be left up to me to make a judgment on where my time would be best spent. I’ll usually leave around 6pm.
How did you land your current job?
At the start of my career I was given two great pieces of advice that I have always tried to stick to. The first was that in business, you’re unfortunately judged on reputation rather than character, (which is even more relevant to the design industry). The second was to always keep in touch with good contacts. Both of these have served me well, and helped to land me my current job.
I started working at Sunhouse seven years ago, but I had previously worked with the Sunhouse owners five years earlier at design agency Epoch. At the time they had no other employees and the position was initially just maternity cover. As we already knew each other, it was a very informal interview; we met at a local pub and discussed the opportunity over a pint and packet of crisps, and then followed this up with me visiting their studio and sharing my most recent work.