Mike Guppy and Daniel Powell met on the graphic design course at Camberwell College of Art in 2009, and continued working together after graduation. Since 2012, they have been running Hoverstat.es, an online resource for web design inspiration.
Choose the right tools and team
Hoverstat.es started while Mike and Dan were both working at Animade. When they both left, it became a project that they ran as a group of freelancers all working from their own spaces: “It was quite challenging to keep the same momentum we had as a team in a company,” they recall, but deciding which tools would be most beneficial, like Slack, helped them keep connected and organised. “What has also helped immensely is that we are firm friends who trust each other completely, so that makes things way easier.”
Don’t be a martyr
The recent redesign of Hoverstat.es was almost three years in the making, which came from Mike and Dan’s ethos of not putting too much pressure on themselves: “It can feel frustrating when things are not moving quicker, but if you chip away at it then it will come through eventually.” Taking breaks, either short or long-term, can also be beneficial to your project. Coming back to something after your brain has had a chance to process and digest problems is a luxury that isn’t common in the commercial world, so you should embrace it where you can. In their words, “Self-sacrifice is not worth it. No one really cares if you have worked thousands of hours and gave up all your evenings and weekends.”
Progress is still progress
Finally, if you do find your project is reaching a lull, know that this is okay! “We can only recommend doing something you enjoy and if it progresses slowly, it doesn’t matter, it’s still progress. We’ll continue to post all the weird and wonderful websites we see out there, and there doesn’t seem to be any indication that it’s slowing down!”