Over the two weeks, we visited G . F Smith, JWT, dn&co, NB Studio, Winkreative, Pentagram, Dixonbaxi, JohnsonBanks, Typocircle and It’s Nice That. For many of the studios we completely surpassed what they expected from us — one even said they only believed we were going to bring a selection of publications to present on their tables.
The initiative covered every aspect of the show; not only was the van wrapped in our visual identity, but it also contained a custom structure that meant we could set up our show in 15 minutes flat. Once inside the studio, we constructed our boards and tables, which had all been developed within our design manual, showing the studios how we had come up with a solution to every problem.
We designed and built every part of the show, which was incredibly important as we needed a system that could work in both the largest and smallest of spaces. Boards could be swapped in and out, all the captions were magnetised and contained NFC chips so however the show was laid out we could always ensure the correct credits were beside the work. As with every degree show, there was food and drink on hand as well, we wanted it to be a good way for the studio to interact with us and the work, and not turn it into a group interview.