What recent project are you most proud of?
One project I am proud of is a mobile digital experience for the Loewe X Studio Ghibli collaboration (above) based on the film, Howl’s Moving Castle (2004). As a young designer, it was exciting to work with such a recognised fashion brand, known for the specific care they take in their craft.
Also, as an avid fan of the Studio Ghibli world, it was very exciting to work with the iconic animation studio on a project involving a film that was so pivotal to my childhood and experience as a young Asian.
This was one of the first projects where I was given an opportunity to take on more of a creative role, helping to develop the concept alongside the creative team, as well as art direction, shaping the look and feel of the project.
This meant I had a real opportunity to influence the project beyond my usual role as a designer. It was a project with a tight turnaround, but the team worked smoothly together, and we were able to create an experience that was touching, thoughtful and unique. Not only was it a beautiful outcome, the experience developing it was filled with a lot of attention to detail, love and care – which made the project more enjoyable and something to be proud of.