How do you think your upbringing influenced your choice of career?
My parents were born and raised in West Africa. When they came to England, they were very focused on making a stable living, and so didn’t have the luxury of pursuing passion projects. But, it meant that they were keen for us to have careers that came with a lot of security, more traditional roles like accountancy, medicine and law. I followed that path initially and decided to study Law at university. But about two months in, I could tell I’d made a mistake.
But way before any of that, I remember my mum would always give me books to read when I was growing up. That instilled a real love for reading in me. That’s the most important aspect of becoming a writer, you need to love reading.
Did you study at degree level and if so, do you feel you need a formal education for what you do?
I didn’t. I don’t think you need a degree in order to write or to become a strategist or researcher. A lot of it you can teach yourself or you can learn through experience.
After graduating what were your initial steps?
In my final few days at university, I booked a session with the career advisor. We spoke for about an hour. During the end of the session, she told me that the only time I had smiled was when I mentioned blogging for a few music websites. That encouraged me to get involved in the music industry. As soon as I moved back to London, I started sending speculative cover letters to music PR firms. I got a call back from one who offered me an internship and that’s when it all began.