How would you describe your job?
I think up, guide and execute creative projects, ranging from a TV, print and radio campaign, to a digital idea or content series, or a brand look and feel. Or it could be a kids’ book, live ad or a city-wide interactive event. We work closely with the account, production, planning and client teams to nurture the idea from conception to final outcome. A big part of our job is to collaborate with external teams too – directors, photographers, animators and illustrators for example – to bring an idea to life and make it as good as it can be.
Our department is made up of creative singles – we all write, art direct and design, so unlike a lot of other agencies, who stick to strict art director and copywriter teams, we work in different creative combinations depending on the skills required. It keeps things fresh and stops us from falling into creative ruts.
What does a typical working day look like?
A typical day consists of working on one or two projects, either by myself or with other creatives. We talk, get inspired, write and draw. We have a big ‘living’ cork wall where we constantly pin stuff up, tear it down, rearrange it and present from it. When you’re working with other people it’s really important to share your ideas. When we go into production I also have meetings with directors, photographers, edit and sound sessions to throw into the mix too. I like to have at least one meeting a day as it helps me to structure my time.
I arrive at work at around 8am and ideally have an hour by myself. It’s really important and I definitely notice a difference if I don’t have it. I’ll write a to-do list and check my go-to websites for inspiration and news. I’m a morning person, so I always try and get most of my creative thinking done early. As a creative, you never stop thinking about your work, even if it’s subconscious. It’s not uncommon for me to work late into the evenings or through the weekends sometimes, but I try not to make a habit of that.