Treat it as a visual diary and stop caring so much
Personally, I try not to think about it too much, I treat my social media more like a visual diary. Others have clearer aesthetics, but I just post whatever I feel like. Sometimes that’ll be atrocious little drawings, but I find them funny, so I’ll share them. There’s still a lot of ‘me’ in what I put out there. I’m also interested in looking at peoples’ processes, so I don’t just post commissioned works – I post stuff sketchbook drawings or videos of me printing.
Recently I’ve also started to make illustrations inspired by what I’m feeling at the time. I try not to think about the fact that a client might be looking at that. I just think: who cares? They’ll probably filter it out and look for what they’re looking for.
Sometimes, because social media can become so oversaturated, a nice way to get someone’s attention is picking up the phone, or sending post. When I graduated, I tried sending lots of different things. Initially it was decorated mailers with a few stickers and postcards of different pieces of my work that I was really happy with – almost like a mini portfolio.
People feel almost obligated to send you a response because you’ve gone to all that effort. For every 10 mailers I sent, I’d probably get one or two responses. But you just have to be consistent in the beginning.
I also try and pick up the phone to say ‘Hey, I’m available.’ Plus, if you’ve got someone on the phone, they’re actually engaged – whereas people can ignore emails. Just remember that people don’t go out of their way to be horrible and ignore you, they just get busy, so it does happen a lot.