header image
Company Partners


Founded in 2013, Otherway is a strategically-led studio where design and advertising work together to connect with a new generation of consumers.

The team’s work varies across categories – from collaborating with fast-growing brands, such as Cabinet and Hylo, to more established businesses, such as Fortnum & Mason and Strongbow.

By launching new brands and transforming established ones, the team aims to create a more positive future.





Company Size


Office Hours



Design, Advertising

Key Departments

Design, Strategy, Creative, Motion Design, Project Management, Performance Marketing

Website and Links


Jobs and Opportunities

Click Here

Otherway creativelivesinprogress work OWL CABINET

Branding work for sustainable healthcare company, Cabinet Health

Otherway creativelivesinprogress work OWL DECEM

Branding work for light spirit, Decem


Branding work for grocery delivery service, Weezy

Otherway creativelivesinprogress work OWL GOAT 02

Advertising, strategy, content and digital design for Strongbow Ultra Dark Fruit

Otherway creativelivesinprogress work OWL LUCKY SAINT

Branding work for alcohol-free beer, Lucky Saint

Inside the Company

Based in Primrose Hill, Otherway’s 50-person multidisciplinary team is made up of strategists, designers, creatives, copywriters, account managers, performance marketers and web developers.

For Otherway, the most successful clients and ventures are a result of combining smart ideas with a shared purpose.

Otherway creativelivesinprogress insidestudio P1041492

The open workspace at Otherway encourages collaboration and togetherness


A nearby view from the Otherway studio

Mission and Values

From the start, Otherway’s mantra has been all about making great brands with good people. This enables the team to not only enjoy what they do and who they work with, but hopefully leave the world in a better place.

The vast majority of the company’s work looks to introduce new brands and ideas to the market; aiming to create the businesses of tomorrow from scratch, or relaunching the more established ones in bold new ways.

Otherway creativelivesinprogress insidestudio P1041519

Actions speak louder than words at Otherway

Culture and Benefits

Collaboration sits at the heart of Otherway’s team culture. It believes that genuine partnership – with clients and with each other – leads to better work.

This extends from roundtable idea sessions at the start of each project, to celebratory team lunches and end-of-month round-ups at the end of projects, too.

Otherway creativelivesinprogress culture P1041919

Otherway believes dogs make the working day that little bit better

Otherway creativelivesinprogress culture P1041901 copy

The team getting fed in the studio

Entry-Level Opportunities

Otherway has worked with and nurtured entry-level talent for the better part of the last decade. In fact, many of the company’s current design directors and senior members of staff initially joined them as interns.

As an agency, Otherway is committed to ongoing mentorship across all disciplines and has launched a rolling internship programme called The Good Internship.