Creative Systems is the integrated creative team within MediaCom, the UK’s number one media-planning and buying agency.
Creative Systems specialises in non-traditional forms of creative work, which covers everything from advertiser-funded branded entertainment, such as TV shows and dynamic creative optimisation (DCO), through to social media content creation and search engine optimisation (SEO).
Manchester, Leeds, Birmingham, Edinburgh
Media and Creative
Creative Systems, Content and Creative, Communications Planning
MediaCom is the largest and most awarded media agency in the UK – and it has been for some time.
Creative Systems was created in response to the fact that media and creative have proven to be the biggest growth areas for clients, but also because traditional models of advertising are strained. To stay relevant, MediaCom believes that brands need to be investing in more diverse areas of creative.
In the studio with the MediaCom team
Mission and Values
The Creative Systems team are driven by two things. Firstly, a people-first culture, which manifests in everything from the agency’s dedication to mental health, to their industry-leading diversity programmes.
Secondly, they are motivated by a philosophy based on seeing the bigger picture – looking at systems of communications, not silos, and understanding both the media and the message.
The Creative Systems team are driven by a people-first culture
Culture and Benefits
MediaCom focuses on being a place of growth, where all team members are given equal opportunities to flourish with learning and development. But it’s the strong company culture that enables the company to produce innovative work.
Inclusion and belonging are important to everyone’s wellbeing, and a collective responsibility ensures MediaCom is a place where all employees feel they can contribute to agency culture. Among the many initiatives are resource groups based around ethnicity, faith, gender, age, LGBTQ+ and disability, as well as over 40 mental health allies offering support to fellow colleagues.
Ultimately, MediaCom believes that leaning into the uncomfortable means they can continue to learn, evolve and make changes to benefit agency culture.
A MediaCom-organised event as part of Black History Month
MediaCom has an 18-month early talent scheme, designed to produce the leaders of the future. The programme is tailored to each individual’s skills, meaning they can spend time in departments including planning, buying or digital, while being supported with learning and development.
To ensure the team are reaching talent from all backgrounds, they do not focus on education or CVs – instead observing an applicant’s passions. As a result, 35% of MediaCom’s entry-level employees are from a BAME background, versus the industry average of 16.9% (IPA agency census 2018).
In addition, MediaCom also offers insight days, work experience, paid internships and apprenticeships, which form a core part of its entry-level recruitment.