ManvsMachine is a design and direction company with studios in London and Los Angeles.
Working predominantly in moving image, the team creates future-focused content and communications for some of the world’s biggest brands. This has included designing identity systems for Channel 4 and ITV, animating chickens for a KFC commercial and directing footballers Mbappe, Neymar and Ronaldo for a Nike campaign.
ManvsMachine’s work has been recognised with numerous awards, including a much-coveted D&AD Black Pencil, multiple Cannes Gold Lions and, most recently, a couple of Emmys.
Moving Image Design
ManvsMachine was founded in East London in 2007 by Mike Alderson and Tim Swift with the intention of punching above its weight from day one.
Since then the team has grown and evolved organically, with a focus on quality over quantity. Maintaining a balance of creative and technical artists, they refer to themselves as both ‘thinkers who make’ and ‘makers who think’.
In 2016 ManvsMachine expanded to the US, opening a second studio in Los Angeles, where they continue to grow the team with the same principles as their London HQ.
ManvsMachine’s ethos is reflected in its name. Equal importance is placed on ideas and execution. Rather than sell an idea and then work out how to make it later, the preference is to present clients with the full picture, often leading with technique to inform the creative.
The two studios embrace a collaborative and integrated workflow. Designers, directors, visual effects artists and producers work alongside one another, rather than a departmentalised structure.
On a company level, ManvsMachine is now affiliated with the Landor & Fitch group (within WPP), which entitles all employees to short and long-term benefit packages.
Culturally, ManvsMachine prides itself on giving every member of the team a voice to influence the conceptual development of a project, regardless of age, experience or specialism. And after 14 years, the studio still thrives on a collective optimism, hunger and determination.
ManvsMachine sources up-and-coming designers, mentoring them and nurturing world-class talent.
For many years now, the studio has run an internship scheme that takes on individuals from around the world and educates them in moving-image design. People often join ManvsMachine with little to no skills in certain areas of design that they cover. The aim is to push creatives out of their comfort zone and apply their skills in areas that are new to them.
Alongside the mentoring programme, employees give back to the creative community’s future talent by running workshops, giving lectures and frequently reviewing portfolios.