Droga5 London is a creative agency that is part of marketing and advertising company, Accenture Interactive. Founded in 2006 in New York City, Droga5 opened its UK office in 2013 and more recently in 2021, offices in Tokyo. From integrated communications and experience innovation to business design, Droga5 builds and sustains influential brands through creativity. This includes clients such as Amazon, Barclaycard, Coca-Cola, Maserati and Rustlers, among others. In 2020, Droga5 London was named Adweek’s 2020 International Agency of the Year, and claimed Campaign’s Independent Agency of the Year award in 2018.
Full Service Advertising
Creative, Design, Account, Strategy, Production, Operations and Marketing
Since Droga5 was founded by David Droga in 2006, it has grown to a team of 425 employees with offices in London and Tokyo. The agency consists of many departments, including creative, design, production, project management, account, operations, marketing and finance.
From its central creative hubs, Droga5 works across a wide range of multinational clients with varying aims and ambitions. Clients of the agency also have unprecedented access to the full portfolio of services offered by Accenture Interactive. These include partner creative agencies and creative delivery centres across all key territories.
The Droga5 offices
Mission and Values
Droga5’s mantra is: culture first, culture fast. The agency believes that brands adopted into culture enjoy sustained commercial success, so it places its clients at the heart of culture and design experiences with the aim of growing their brand and business.
Droga5 invests in both the learning and bonding of its teams
Droga5’s mantra is: culture first, culture fast
Culture and Benefits
Droga5 – across all of its offices – prides itself on close-knit connections and a strong creative culture. Since the global pandemic forced the teams to swap agency set-ups for living rooms, or pubs for Hangouts, team cohesion and collaboration has become ever more important.
The company makes sure to do a lot of stuff together, simply to bond as a team. Like most agencies, it gets together for weekly updates, as well as for regular parties and celebrations. The agency also holds Teach-Ins, where guest speakers from companies like Twitter, Google, and Snapchat share their perspectives, insights and initiatives. Droga5 ensures that its team are constantly learning, and thereby constantly staying relevant, both for its development and for the benefit of its clients.
Close-knit connections and a strong creative culture keep Droga5‘s teams thriving
Droga5 is passionate about nurturing fresh talent across all departments. For creatives specifically, the creative directors regularly provide book crits and portfolio reviews aimed at juniors seeking feedback for their development. Often, the creative directors will continue to meet with said creatives over the course of their early careers to provide guidance and mentorship.
The company also offers placements for emerging creatives, who are always paid according to the London Living Wage scheme. This runs in collaboration with the top ad schools in the country, who are also dedicated to ensuring that young people are granted the opportunity to get their foot in the door. In addition to this, Droga5’s New York office runs an internship scheme annually; the London agency is currently in the process of putting a similar scheme into practice.