Amplify is an independent, forward-thinking, multidisciplinary and culturally driven creative agency. Named ‘Brand Experience Agency of the Decade’ by Campaign magazine, it creates big ideas, brand platforms, campaigns and experiences across every touchpoint.
The company has a philosophy of ‘joining the dots between people, brands and culture’, balancing boutique projects and large-scale campaigns.
Its clients include some of the most innovative and progressive brands around the world – including Adidas, Burberry, Facebook, Netflix, Spotify and YouTube. Recent campaigns have included the global launch of PlayStation 5, Google’s ‘Curiosity Rooms’ and Airbnb’s ‘Night at the Louvre’.
Los Angeles, Sydney
Creative, Strategy, Content, Live
Amplify’s approach is global, but activated via local hubs in London, Los Angeles, Sydney and Paris.
The team of 120 is a passionate but unusual mix of talent from both traditional and untraditional backgrounds, spanning an array of strategists, creatives, wordsmiths, 2D, 3D and motion graphics designers, content creators, editors, creative technologists and architects.
As the team, capabilities and brand roster grow, Amplify takes clients on ever-more ambitious projects.
The culture of the agency and the quality of the work are inextricably linked. Amplify prides itself on being a home for creative people and clients and expresses its values through work and play, earning a reputation for being creatively brave, culturally connected, fuelled by curiosity and excellent in execution.
The social mission is to connect with, enable and champion young creative talent. This is done through a variety of internal and external initiatives and partnerships, including recruitment and training schemes for young people from all walks of life. Their minds and creativity are celebrated through the proprietary insight and creative platform, Young Blood.
The agency’s New Wave programme recruits young people on the basis of passion, potential, life experience and enthusiasm, rather than degrees or qualifications. Amplify is working to get more Black, Asian and minority ethnic talent into the industry, by giving access to strategy, production, client services and creative.
As part of Amplify’s commitment to improving industry diversity and inclusion, it has partnered with Brixton Finishing School to find and develop untapped talent, especially from disadvantaged backgrounds. Through the Ad-Cademy and BFS curriculums, it gives young people experiences to prepare them for employment.
Amplify employees aged under 30 have set up an initiative to keep colleagues up-to-date on what makes them tick. From music and galleries to news and sports, The Plug shares tips and views with Amplifiers on a monthly basis, which in turn informs the agency’s work for clients.