WHAT WE DO
Haines McGregor is a proudly independent Brand
& Innovation Agency.
We combine strategic thinking with vibrant
creativity to create Richer Brands… brands that reflect the richness of the
world and the people in it.
HMc specialises in the FMCG sector, with a
focus on food & drink, working closely with a select group of major,
forward-thinking companies including Carlsberg, Diageo, and Arla, to shape some
of the worlds biggest brands.
Our work is varied, but can be grouped into
three types of projects…
1 | Brand Positioning
This means defining and designing the brand’s
offering and image to occupy a distinctive place in the mind of their target.
We combine conceptual thinking with standout design to give brands a clear and
competitive point of view, with creative guidance across an array of real-world
touchpoints, delivered to our clients in impactful digital toolkits and brand
2 | Innovation
This means spotting new opportunities for
brands to stay relevant in a constantly changing world. We stay close to
trends, identify opportunities, develop new product ideas and then visualise
them in a way that can capture a real-life experience, for testing in research
or handing on to a packaging agency for design detailing and artworking.
3 | Category Development
This means using storytelling and creativity
to breathe life into a host of other growth-orientated internal initiatives
such as audience segmentation, defining innovation processes and shaping
category strategy – making the complex, simple. We take our tools for consumer
brand-building and apply them to internal initiatives, giving them the same
visual impact as consumer-facing comms.
This all means that we access and advise some
of the most influential people in the business world, providing a unique
perspective that is really valued. Our close senior partnerships and integrated
teams mean that our creative people can shape the conversation from the start
and gain unparalleled exposure from junior to director.
3 Month Internship
Dec – Feb
June – Aug
Brand Strategy & Innovation Internships
· Brand Strategy & Innovation (FMCG)
· 3 Month Internship (Winter Programme: Dec – Feb | Summer Programme:
June – Aug)
· Hybrid Working (3 days in London Office, 2 days WFH)
Launched in 2023, the HMc internship programme
offers a unique opportunity for budding strategists to experience the
fast-paced and creative world of brand strategy and innovation, as part of a proudly
independent agency specialising in the FMCG sector (specifically, food &
The programme is set up to immerse you in
Haines McGregor’s distinctive approach to brand work. We believe in getting
closer: closer to the brand, closer to the category, and closer to the
consumer. It’s only when we get closer, can we understand the human truths and
tease apart the tensions at the heart of what we do. We then inject vibrant
creativity to unlock and bring to life sharp strategic thinking. You can learn
more about what we do here: https://www.hainesmcgregor.co.uk/our-work/
The 3-month internship is a varied and dynamic
programme with opportunities to work across live projects with our key accounts
(e.g Carlsberg, Diageo, Arla) as well as managing your own project from start
to finish with tangible outputs to add to your portfolio. You’ll also be
involved with our internal marketing team, supporting to create content to
bring new business to the agency. At the end of the programme, you’ll get the
chance to interview with our leadership team for a role as a Junior Strategist.
To be clear, we’re not hiring a new barista.
Our offices have a café. This is an internship with an expectation to hit the
ground running and actively contribute to the agency from day one.
What you’ll get:
· Agency Exposure: As an
independent agency, everyone mucks in! You’ll be working alongside some of the
industry’s top talent from Juniors to Directors, Strategists to Creatives.
· Flexible Working: Our
London office is based at The Hoxton Hotel, Southwark. You’re welcome to come
in every day and make the most of our prestigious postcode. We’d like you to be
in the office a minimum of 3 days a week, but on the other days pull on your
comfy socks and work from home if you prefer.
· Valued Skills: The programme
offers opportunities to build and develop highly sought after skills for the
industry. These include; Category Auditing, Copywriting, Presenting, Project
Management, Facilitating Creative Sessions, and Concept Writing, as well as
skills vital for independent agency-life including; Marketing Content Creation,
Forecasting, Organisational Skills, Team Coordination, and much more.
· Feedback & Development: On
your first day, you’ll be assigned a mentor who help you define some personal
objectives and ambitions for the programme. You’ll have weekly check-ins with
your mentor, as well as monthly reviews of your objectives with feedback
collected from the wider team.
· Insight on the World’s Biggest Brands: We partner with some of the biggest FMCG brands at a global
scale. You’ll be working and shadowing live projects across Carlsberg Group
(inc. brands such as Carlsberg, Tuborg, 1664 Blanc, Grimbergen), Arla (inc.
brands such as Lurpak, Anchor, Arla Protein), Diageo (inc. brands such as
Johnnie Walker, Buchanan’s, Guinness) and many more!
Who you are:
· Currently earning, or recently achieved, a bachelor’s/master’s
degree with strong academic merit.
· Interested in brands, how they innovate, grow and take on
· Able to demonstrate an aptitude for critical, logical and creative
· A clear and articulate communicator, both written and verbal (inc.
· Able to demonstrate efficient organisational and task management
· A fast learner and committed independent worker with initiative and
· Proficient in Microsoft PowerPoint & online research.
· £20,000 pro-rata
· 25 days holiday pro-rata