Intuitive and tactical, with strong research skills and a good working knowledge of trends and current affairs, strategists uncover insights and develop new strategies for a brand, helping it speak to its current audience or tap into and engage with a new one. Associated with both the business and creative sides of a campaign, a strategist conducts, collates and analyses market research to develop a creative brief that clearly outlines this strategy to the creative team. Typically found in marketing or advertising agencies, they can work in a more general capacity or specialise in specific areas such as social media.
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