How important would you say social media and self-promotion are to your work?
I would say they’re both very important, but for someone who is trying to strike a balance between using social media for fun and using it for work, I’m leaning towards the idea that you don’t have to turn every platform you have into a CV.
Sometimes dog pics and memes are OK – in fact, they keep me sane. As a social media manager there is a pressure to master your personal brand, but I don’t think [having a brand] is for everyone. But if you are going to promote yourself, I would say LinkedIn is the best place for it. It can be a very intense platform filled with lots of corporate noise and cringy posts, but ultimately, it’s set up for you to showcase your work in a seamlessly creative way.
I’m quite a lazy LinkedIn user; I only post whenever I feel like I have something important to share and mostly use it to discover new businesses and people making waves in their community. If you put effort into making your profile neat and authentic, it can be a useful way to find clients. I’ve done this by liking posts, commenting thoughtfully, and engaging with platforms I would maybe want to work with one day.