Don’t stress about business cards
While there’s no harm in having a box of shiny business cards to hand around, they’re not essential either. You’re better off trying to get other people’s details than giving out your own, as this way you’re more in control and can start a follow up conversation yourself.
As Miho and Kat advise: “Sending a follow-up email is something a lot of people struggle with, as they worry it comes across as desperate. It definitely doesn’t. Plus, if your email is in their inbox, they’re far more likely to keep those details than a business card taking up space in their purse.”
Sometimes you won’t get the chance to ask for someone’s email at an event. If you remember their name, you can find them on social media and give them a follow or Like. You could add a short message to say how nice it was to meet them.
Remember to say thank you
It might sound a little obvious, but it is also one of the most neglected rules of thumb out there. If you do get to meet up with a creative you admire, they’ve taken the time to feed back on your work, or shared some advice or pointers over email, be sure to thank them for their time. It can be the smallest things that give off a much bigger impression of who you are and what you’re like to work with.
Unanswered emails or a ‘no’
And lastly, it’s highly likely that you won’t hear back from some of those emails, DMs or job applications. Remember that rejection is – annoyingly – a fact of all creative journeys (just think of actors at their endless streams of auditions). So try not to take it personally and don’t be disheartened. It’s just a drop in an expansive sea of opportunities and potential contacts; see if there’s a chance to learn from it, and move on to the next exciting new lead!
Now you’ve covered the basics of creating connections, we recommend reading our guide to starting work.