Annie Masciavè, art buyer and shoot producer since 2018
Previous employment: Asos magazine, Mastered
Graduated with MA Publishing from London College of Communication in 2013 and a BA in Arts, Music and Performing Arts Theory, University of Roma Tre in 2011
“I jump on a project every time there’s any photography or video to be produced by the studio. I constantly research photographers and directors, and check all the new editorial and commercial work that comes out. I then apply this knowledge when suggesting and commissioning talent for a brief. Next, I will work on the shoot production, from managing the budget to sorting out the lighting, casting models, finding the locations and overseeing post-production.
“There’s so much to learn before you can produce photography – the best way to get there is by interning and assisting as much as possible. You need to know a lot about the level of different photographers and their agencies, the calibre of stylists and glam teams they work with, the editorials and campaigns they take on and how they might affect their fee as well as the reputation of the client you’re commissioning them for. There’s quite a lot of politics strategy involved, and also a pretty strict etiquette when dealing with artist agents and model bookers. You can only learn all of that by doing it.”
Stay tuned to read our full interview with Annie in the coming weeks.