The battle between maintaining your true creative voice and the temptation of changing your style to win over a client is an age-old conflict. And it’s something that many artists struggle with when trying to source commercial work. Luckily, Olivia Triggs, founder of Breed agency, is here to offer some key advice. Harnessing the talents of creatives such as the multidisciplinary Danny Sangra to the inimitable Aries Moross, Breed works with commercial clients in fields ranging from straight advertising to fashion, including names like Selfridges, Mr Porter, The Guardian, BBH and The New York Times. Having celebrated Breed’s twelfth birthday, Olivia has amassed a wealth of experience in sourcing work for artists that matches their ethos as well as their style. Here, she explains how to maintain a voice when doing commercial work.