Starting out, it can be easy to assume that you need to specialise in a particular area, find your niche, or style – and stick with it. The reality, however, as Mahaneela shows, isn’t quite so clear-cut. Having initially dropped out of a philosophy degree, Mahaneela has built a career doing what she loves, and today works across everything from photography and fine art to film and music, switching effortlessly between directing, shooting and writing – as well as working as a DJ.
Currently in New York, based in London, and with roots in Ghana, India and Jamaica, Mahaneela’s work often explores themes centred on diasporic history, with a focus on the Black experience. Her work strives to not only address the lack of representation in mainstream media, but also shift the narrative, and provide a new bright, beautiful and more authentic perspective.
In addition to her photography and filmmaking work, Mahaneela is also a creative strategist and consultant, and has created projects for an incredible list of clients including Apple, XL Recordings, Converse, gal-dem, Channel 4 and Tate Modern; and artists like FKA Twigs, Tyga, Sampha and Miraa May.
As someone who is so used to juggling multiple projects, Mahaneela will be ready to talk about all things freelance, using your skillset among many pursuits, creating consistency in your practice, and much more.
See more from Mahaneela on her website and Instagram.