How would you describe what you do?
If I’m working on a moving image, I’m the production designer and if it’s a still then I’m credited as a set designer, but these days I mainly work across fashion moving image, commercials and music videos, as well as installations and experiential design.
What does a typical working day look like?
Once handed the brief, I work closely with the director or photographer to visually bring their concept to life. It’s my job to create the visual space, the stylist will focus on the actors or models, whilst the director oversees all of these threads and pulls it together. My initial ideas derive from conversations I would have had with the client, usually presented early on in the form of drawings, mood boards, renders, plans and schematics – and sometimes scale models and maquettes.
Alongside this, I’m in constant conversation with the producer on a financial and logistical level; signing off budget and making sure everything is working as efficiently as possible. Seeing the set come together is such a rewarding experience, in a poetic way, it’s like watching the physical manifestation of your own imagination come to life. It’s thrilling – and makes me forget the difficult and often stressful parts of the job.